The LinkedIn Group "Shopper Insights and Marketing Professionals" is growing faster than I could have imagined. There are some really interesting and eager members. In order to realize the vision for creating real community and giving you the information you need to succeed, I am in the process of developing a new website. The new site will feature (as a start):
Interesting Blog Authors on subjects you care about
Cool Trends in: Design, Consumer Psychology, What's Next, Communication, Metrics/Measurement.
New technologies and methods related to Shopper Marketing and Shopper Insights
Shopper Marketers telling their storoes from all over the world
The "Guru" of the Week Feature
Marketplace (Books, essays, job listings, eventsm etc.)
Social Networking/Idea Forum
I am moving quickly to get this started, it's gotta be awesome though, so give me a little time.
This is a great time to be a marketer. We can bring joy to EVERY shopping experience, that is my goal. You are some of the smartest people in the business world, we can do this.
Jason Buschlen
A place to collaborate and share ideas and opinions on shopper marketing and shopper insights. Share your passions, vision and frustrations in this emerging field affecting the CPG and Retail industry.
2 comments:
Jason
Great initiative. We run a blog at www.shopperculture.com that is the start of a global conversation on shopper culture and its impact on brand strategy, so lots of cross-over with what you want to achieve here. We'll put a link there to your blog to further the conversation.
Cheers
Hi Jason,
I actually didn't know there was a shopper marketing blog out there. So I started one! http://shopperwatch.blogspot.com/
I have just linked yours.
I have a slightly different angle. I am a researcher - and based in Canada.
Would love to join the linkedin group but cannot find it.
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