The Shopper Insights In Action Conference

Storytelling, Retail Design, Need State Shelving, Category Reinvention...these are but a few of the topics that ignighted new passions and sparked creative ideas, all from last year's Shopper Insights in Action Conference hosted by IIR in Chicago. Not only was there great learning, but there are always really smart and cool people to get to know...people like Vania Tashjian who was with Levi Straus at the time. A Smart, intuitive, really great storyteller who was able to show how Levi's was using observational and ethnographic research to radically change the shopping experience in their stores.

This year I am really excited about Dan Hill's Keynote address. He's going to be talking about REACHING GUT LEVEL EMOTIONS.

Hill's book Body of Truth is especially intriguing. I am pushing myself, my team and my partners to go beyond the obvious, so Hill's insight looks really promising in that endeavor.

Finally, the folks at IIR are really incredible. They have been very supportive of the group, so much so we have worked out an opportunity for all of the LinkedIn Group members to get a 15% discount on the conference.

To view the Conference Details click here:

http://www.shopperinsightsevent.com/





To receive the discount, register using this link:

https://www.iirusa.com/insights/registration.xml?state=select_event&priority=XM2015linkedin


Be sure the Priority Code: XM2015linkedin is entered.



All the best, hope to see you in Chicago this July!